{"id":32304,"date":"2021-07-10T08:01:06","date_gmt":"2021-07-10T11:01:06","guid":{"rendered":"https:\/\/sectorprensa.com.ar\/?p=32304"},"modified":"2021-07-09T22:22:54","modified_gmt":"2021-07-10T01:22:54","slug":"tips-para-generar-una-marca-personal","status":"publish","type":"post","link":"https:\/\/sectorprensa.com.ar\/?p=32304","title":{"rendered":"TIPS PARA GENERAR UNA MARCA PERSONAL"},"content":{"rendered":"<h6><b><span data-contrast=\"auto\">De la mano de Natalia Vivas recorremos el mundo de los emprendedores, en este caso con consejos para crear nuestra marca personal \u00bfDe\u00a0qu\u00e9\u00a0se trata?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h6>\n<p><!--more--><\/p>\n<p><span data-contrast=\"auto\">Generar una marca personal en la era digital es vital para cada uno de nosotros: no importa si\u00a0sos\u00a0un profesional independiente, empleado oso est\u00e1s buscando trabajo.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Jeff Bezos (director ejecutivo de Amazon): \u201cLa marca personal es lo que dicen de ti cuando no est\u00e1s presente\u201d. \u00bfC\u00f3mo se hace?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Lo que tiene que quedar claro es que la marca personal es lo que la gente percibe de nuestro producto m\u00e1s \u2018personal\u2019: nosotros mismos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La Marca Personal o Personal Branding es un concepto que consiste en considerarse a uno mismo como una marca comercial con el objetivo de diferenciarse y conseguir un mayor \u00e9xito profesional.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Una marca es algo que se construye d\u00eda a d\u00eda, muestra qui\u00e9n\u00a0sos, tus valores y lo que te gusta hacer.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Es imprescindible analizar qu\u00e9 queremos transmitir y el modo en que lo hacemos para cumplir el objetivo de impulsar nuestro reconocimiento.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Tips:<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">*Hacer\u00a0networking.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">*Tener una base de datos de contactos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">*Ser fuente de informaci\u00f3n.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">*Preguntarte: \u00bfQu\u00e9 es lo que te hace, como persona, atractiva a los consumidores potenciales o a los clientes? \u00bfQu\u00e9 es lo que te hace especial? \u00bfPor qu\u00e9 deber\u00eda alguien trabajar con uno?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Natalia Vivas Con Su Columna Para Emprendedores\" width=\"100%\" height=\"120\" src=\"https:\/\/www.mixcloud.com\/widget\/iframe\/?feed=https%3A%2F%2Fwww.mixcloud.com%2Fradiobunker949%2Fnatalia-vivas-con-su-columna-para-emprendedores%2F&amp;hide_cover=1\" frameborder=\"0\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De la mano de Natalia Vivas recorremos el mundo de los emprendedores, en este caso con consejos para crear nuestra<\/p>\n","protected":false},"author":1,"featured_media":32305,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"audio","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[17,10],"tags":[5241,704,5240,5239],"class_list":["post-32304","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-destacadas","category-sociedad","tag-branding","tag-emprendedores","tag-marca-personal","tag-natalia-vivas","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/32304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32304"}],"version-history":[{"count":1,"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/32304\/revisions"}],"predecessor-version":[{"id":32306,"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/32304\/revisions\/32306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=\/wp\/v2\/media\/32305"}],"wp:attachment":[{"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}