{"id":57443,"date":"2023-09-11T09:24:47","date_gmt":"2023-09-11T12:24:47","guid":{"rendered":"https:\/\/sectorprensa.com.ar\/?p=57443"},"modified":"2023-09-11T09:24:47","modified_gmt":"2023-09-11T12:24:47","slug":"hay-una-migracion-a-segundas-marcas","status":"publish","type":"post","link":"https:\/\/sectorprensa.com.ar\/?p=57443","title":{"rendered":"\u201cHay una migraci\u00f3n a segundas marcas\u201d"},"content":{"rendered":"\n<h6 class=\"wp-block-heading\"><strong>Miguel Calvete, presidente del Instituto de Estudio de Consumo Masivo, expres\u00f3 que \u201c5 de cada 10 consumidores est\u00e1n tomando marcas alternativas\u201d.<\/strong><\/h6>\n\n\n\n<p>Miguel Calvete, presidente del Instituto de Estudio de Consumo Masivo, se refiri\u00f3 al comportamiento del consumo masivo, las ventas en los supermercados y almacenes y la necesidad de los consumidores de gastar sus pesos antes de que pierdan m\u00e1s valor.<\/p>\n\n\n\n<p>\u201cHay una migraci\u00f3n a segundas marcas. Ocurre en farmacias, 5 de cada 10 consumidores est\u00e1n tomando marcas alternativas\u201d, comenz\u00f3 diciendo en di\u00e1logo con Splendid AM 990.<\/p>\n\n\n\n<p>Y agreg\u00f3: \u201cCon la inflaci\u00f3n hay una ca\u00edda en el consumo de cercan\u00eda donde compran los sectores m\u00e1s vulnerables, lo que es comercio de proximidad. Hay un aumento en algunos puntos de venta, sobre todo en las grandes cadenas de supermercados\u201d.<\/p>\n\n\n\n<p>\u201cAquellos productos, que se venden con promociones, pueden adquirirse con tarjetas de cr\u00e9dito. Los sectores medios usan esa herramienta para combatir la inflaci\u00f3n\u201d, finaliz\u00f3 Calvete.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-sector-prensa wp-block-embed-sector-prensa\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"EKxtmZPrMi\"><a href=\"https:\/\/sectorprensa.com.ar\/2023\/09\/07\/sergio-massa-planteo-eliminar-el-impuesto-a-las-ganancias\/\">Sergio Massa plante\u00f3 eliminar el impuesto a las ganancias<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abSergio Massa plante\u00f3 eliminar el impuesto a las ganancias\u00bb \u2014 Sector Prensa\" src=\"https:\/\/sectorprensa.com.ar\/2023\/09\/07\/sergio-massa-planteo-eliminar-el-impuesto-a-las-ganancias\/embed\/#?secret=joT9PvdNJY#?secret=EKxtmZPrMi\" data-secret=\"EKxtmZPrMi\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\r\n","protected":false},"excerpt":{"rendered":"<p>Miguel Calvete, presidente del Instituto de Estudio de Consumo Masivo, expres\u00f3 que \u201c5 de cada 10 consumidores est\u00e1n tomando marcas<\/p>\n","protected":false},"author":6,"featured_media":57444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[17,10],"tags":[5564,4131,8091],"class_list":["post-57443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacadas","category-sociedad","tag-economia","tag-inflacion","tag-miguel-calvete"],"_links":{"self":[{"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/57443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=57443"}],"version-history":[{"count":1,"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/57443\/revisions"}],"predecessor-version":[{"id":57445,"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/57443\/revisions\/57445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=\/wp\/v2\/media\/57444"}],"wp:attachment":[{"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=57443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=57443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=57443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}