{"id":74869,"date":"2025-08-17T20:16:51","date_gmt":"2025-08-17T23:16:51","guid":{"rendered":"https:\/\/sectorprensa.com.ar\/?p=74869"},"modified":"2025-08-17T20:16:52","modified_gmt":"2025-08-17T23:16:52","slug":"opinion-campana-que-gana-no-se-toca","status":"publish","type":"post","link":"https:\/\/sectorprensa.com.ar\/?p=74869","title":{"rendered":"Opini\u00f3n: \u00bfCampa\u00f1a que gana no se toca?"},"content":{"rendered":"\n<p><strong><em>Por Marcelo Rodr\u00edguez<\/em><\/strong><\/p>\n\n\n\n<p>La idea futbolera que reza \u201cequipo que gana no se toca\u201d es un error com\u00fan en el que suelen caer algunos entrenadores. Tambi\u00e9n algunas fuerzas pol\u00edticas que han obtenido \u00e9xitos electorales, aunque en contextos diferentes.<\/p>\n\n\n\n<p>Retomando al f\u00fatbol como ejemplo. Los equipos, m\u00e1s all\u00e1 de tener una idea de juego clara, o el modo de plantear los partidos, siempre es necesario tener en cuenta el contexto. Por ejemplo, la jerarqu\u00eda del rival. Cruzando nuevamente a la vereda de la pol\u00edtica, La Libertad Avanza (LLA), triunf\u00f3 en las elecciones del 2023 con un discurso y una actitud bien n\u00edtida. Sin dilaciones. Toda una \u00e9pica construida para un contexto de Oposici\u00f3n. Encuadrada en el beneficio de ser una fuerza pol\u00edtica \u201cnueva\u201d. En el presente, el Gobierno ir\u00e1 a elecciones con casi dos a\u00f1os de gesti\u00f3n sobre sus espaldas. En ese contexto, los n\u00fameros de la econom\u00eda de bolsillo son tan dram\u00e1ticos como la macro. Las preguntas que cualquier analista pol\u00edtico deber\u00eda hacerse, (al igual que la poblaci\u00f3n al momento de emitir el voto) -en el caso que decida ir a votar-, podr\u00edan ser varias. Pero una en espacial. \u00bfEs lo mismo ser oposici\u00f3n que oficialismo?<\/p>\n\n\n\n<p>El comportamiento del votante para con los discursos de las fuerzas pol\u00edticas \u00bfdebe medirse de igual manera en cualquiera de los dos contextos?<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DNTKrBDuWWN\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DNTKrBDuWWN\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DNTKrBDuWWN\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida por Columna De Opinion (@columna_de_opinion)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Las estrategias comunicacionales y pol\u00edticas de Milei, su hermana y dos o tres asesores m\u00e1s, se gu\u00edan casi exclusivamente por lo que dicen las redes sociales.<\/p>\n\n\n\n<p>\u00bfLas redes son un reflejo exacto de la realidad?<\/p>\n\n\n\n<p>A diario vemos comportamientos de personas que conocemos en la vida real que en las redes sociales se muestran muy diferentes a lo que en verdad son.<\/p>\n\n\n\n<p>Todo indica que la t\u00e1ctica electoral de LLA ser\u00e1 casi la misma que en 2023. Lo importante ser\u00e1 analizar si la sociedad es la misma. Si cree en el discurso a pesar de la realidad. Si vive igual, mejor o peor. Si contin\u00faa creyendo que se puede prescindir del Estado. Quiz\u00e1s sean algunas reflexiones a tener en cuenta de cara a los dos procesos electorales que se avecinan, sobre todo, para la poblaci\u00f3n frente a la pol\u00edtica.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Marcelo Rodr\u00edguez La idea futbolera que reza \u201cequipo que gana no se toca\u201d es un error com\u00fan en el<\/p>\n","protected":false},"author":6,"featured_media":74870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[17,8],"tags":[9442,779],"class_list":["post-74869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacadas","category-politica","tag-marcelo-rodriguez","tag-opinion"],"_links":{"self":[{"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/74869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=74869"}],"version-history":[{"count":1,"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/74869\/revisions"}],"predecessor-version":[{"id":74871,"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=\/wp\/v2\/posts\/74869\/revisions\/74871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=\/wp\/v2\/media\/74870"}],"wp:attachment":[{"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=74869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=74869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sectorprensa.com.ar\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=74869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}